I think that the reason people get impatient/pissed off/whatever is that we never really got enough out of KS first time around. 2 albums and an EP is not much for a band that sold as well as they did, before splitting up.

Musically they have not got close to K which was released at the right time in the Britpop era and was 'different' to most of the other music (if not all) out at the time.

For me, i patiently wait, and i don't expect much. I don't expect them to ever become 'popular' again but iit doesn't bother me.

I while away the hours listening to other music. For the past few years i have been getting right into seeing musical heavyweights like U2 and Oasis, Green Day and the Chilli Peppers etc. Hell i'm even loving the new Kasabian album.

KS have not managed their 'comeback' well IMHO, but they are probably doing it out of choice rather than ignorance.

Can anyone who thinks Kula Shaker had an intentionally relaxed approach to promotion and marketing in the years 2006-8, please explain to me why they think that?

Because I don't see it that way myself.

I have no idea as to whether it was "intentional" or not. But on what I saw in the period leading up to Strangefolk's release, promotion was somewhat sporadic - an advert here, a radio appearance there, but nothing that struck me as being part of a consistent promotional effort. That leads me to surmise that they weren't putting all their spare energy, time and money into it. For example, if they had wished it, there could have been interviews in the main music publications in the weeks/month leading up to the release of Strangefolk - but there was not.

In my view, this is because they did not want that - Crispian has made no secret of the fact that he hated the interview treadmill that came with K's release, and why take control of your own destiny just to jump through the same hoops? By no means do I think that they were lazy - they did a very respectable amount of touring - but I do think that they turned their back on the sort of promotional strategies that drove sales of K, and to a lesser extent, PP&A.

Ultimately, I could be wrong - but I don't really care either way As long as I know about the music as/when/if it is released, whether everyone else does too is incidental.

I agree with you about the media coverage being sporadic.

I'm just not convinced that was of their own making.

For example; I'm completely unconvinced that it's clear they could have had interviews in the main music publications in the weeks/months leading up to the release of Strangefolk. All the main ones barely covered the fact of Kula's return. They all reviewed Strangefolk, but every one gave it the shortest possible review, not one gave it even a little box out or quarter/half page.

Let's not forget Cripian allowed himself to be interviewed by the DAILY MAIL for god's sake around the time of the release, and they (inevitably) spent most of the interview talking about his family and we had the briefest mention of the album. That to me does not sound like the action of someone who is reticent about promoting his record.

And the thing about adverts and that is that if you don't have a record company you have to pay for every one yourself, it's hard to call them out for not spending more if you ask me.

I'm glad you mentioned touring aswell, because they really did tour as much as they could have around the album's release, and on into 2008. There is only so much touring you can do, only so many times the public will fork out, etc.

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